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The Russian Ministry of Education and Science summed up the media activity of Russian universities in July-December 2021. Plekhanov Russian University of Economics took second place out of 219 universities subordinated to the Ministry. The final rating reflects the overall result of the work of universities in popularizing Russian science and education. More than 30 experts took part in the development of M-Rate – representatives of universities, media and public organizations, specialists from the fields of media science and sociology. 57 indicators were used to assess the quality of content. The following data were taken into account: — the number of publications and TV spots about the university and its employees in the media, as well as exclusive news on the website and social networks of the Ministry of Education and Science; — accounts and work in eight social networks (VKontakte, Instagram, Telegram, Facebook, YouTube, TikTok, Odnoklassniki, Twitter), as well as traffic brought to the website of the educational institution from social networks; – the audience of the university website, the time that users spend on it, the number of site visits per month, as well as bounce rates.